AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdSwerve recently developed a custom bidding script to help Betterment generate more conversions from its leads.

Retailers are looking for ways to make certain products feel premium in order to attract a higher-earning audience while also ...

Netflix dropped two sets of numbers this week: its 2025 full-year earnings and a revised offer for Warner Bros. Discovery.

A jury in California awarded $18.3 million to video measurement firm iSpot to resolve its lawsuit against EDO, a measurement ...

Gamera raised $1.6 million to promote its service that combines data about a site's ad experience with data about how its ads ...

A jury awarded $18.3 million to ad measurement firm iSpot to resolve its lawsuit against EDO, a measurement company ...

Former Texas privacy enforcer Tyler Bridegan breaks down how regulators decide which companies to target – and how to stay ...

Open AI finally gets ads; YouTube gets its own BBC shows; and marketers get used to grading their own homework.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Retail’s Big Show, the NRF’s annual flagship event in New York City earlier this week, is where you go for a sense of what’s ...

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s ...