AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not ...

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and ...

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange and added new supply and demand ...

The emerging category of generative AI search engines, including ChatGPT, Google’s Gemini and Microsoft Copilot, are ...

Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits.

Advertisers should also consider applying this logic in reverse, investing in identifying who is least likely to take a desired action and ensuring they are suppressed across campaigns and channels.

Performance Max campaigns are tough to aggregate and study. So it’s useful to have smec’s tracking of thousands of PMax ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause ...

To say that David Jones, CEO and founder of The Brandtech Group, is bullish on generative AI would be an understatement.

Does AI kill authenticity? And does it even matter? After all, consumers say they care about authenticity, but their actions ...