Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

Chili’s VP of marketing, Jesse Johnson, told Campaign the brand had been cooking the zany and brazen concept up for quite ...

Voting for Campaign Cup’s elite eight wrapped up Sunday, which determined the representative spot for each of the March ...

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.

Coined by Leonard Lauder (of Estée Lauder) in 2001, the Lipstick Index, observed that when economic times are tough, lipstick ...

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend ...

MGA Entertainment, the parent of Bratz dolls and Little Tikes, released a diss track for this Easter to let parents and guardians know that kids don’t want to dye Easter eggs this year; they want toys ...

Some travel editors abroad have even stopped taking pitches from U.S. destinations. Tourism organizations are responding with kindness and a long-term view.

The agency partnered with the cofounders of client Juliet Wine to author the letter and communicate with policymakers and ...

Much less like the adorable short sharp sound of a small bird or insect, in hockey “the chirp usually involves profanity. It can hit so far below the belt it qualifies as subterranean. It provokes. It ...

Feeding off this global fandom, hair dye brand Koleston, a Wella Company brand, decided to partner with Brazilian women’s soccer team, Corinthians, for an in-match promotional stunt with plenty of ...