We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry.

This week, the Trump administration announced exemptions on smartphones, computers, and various consumer electronics from the ...

In today’s digest, we cover Japan’s cease and desist order against Google plus a UK lawsuit against the tech giant over its ...

We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new ...

By focusing on creating genuine, engaging experiences, developers and brands can foster stronger connections with audiences.

DV’s automated pre-bid video controls and reporting insights are activated through DV Pinnacle ®, the company’s unified ...

"User experience is the cornerstone of sustainable growth in mobile advertising,” said Matt Wang, CEO of TradPlus.

JWP Connatix has created an integrated orchestration layer on top of AWS Elemental Media Services and Amazon Cloudfront CDN ...

As the digital advertising landscape evolves, the industry is moving from traditional viewability metrics to attention-based ...

Sharp Decline in News Ad Spend. According to WARC’s latest Global Ad Trends report, ad spend on news content is in steep ...

Today, (April 15th, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new ...