Content marketing is evolving, and B2B brands are reacting to a new normal. Discover how content strategy is shifting to meet ...

Measurement has always been the backbone of advertising, but the rules have changed. Signal loss, the expansion of new types of media channels, and stricter privacy regulations have rendered ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Make no mistake: Artificial Intelligence (AI) is in its hype cycle at the moment. The global AI market is valued at over $196 billion, and it's projected to increase over 13-fold in the next seven ...

B2B marketers have many business partnerships—with intermediaries, customers, and others. And, as a B2B marketer, you'll often be looking to establish close relationships with your partners. After all ...

Americans age 15-19 are more likely than older consumers to believe success comes from hard work, to care about identity-based issues, to value ads that showcase real people, and to use visual-first ...

As the world's population increases and more people join social networks, how much are brands' follower numbers growing? What qualifies as a "good" social media audience growth rate? To find out, ...

Data is more than just information. In the age of analytics-as-a-service, it's a valuable asset. The Big Data and analytics market has a value of $274 billion globally. A significant part of that ...

Social media listening or monitoring has become a routine task in digital marketing recently, and though the necessity of the process is apparent to most social media marketers, the details of it aren ...

Ongoing economic uncertainty has made "aspirational" luxury customers—affluent and middle-income consumers willing to pay more for high-end goods and services—more selective about what they purchase ...

Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network. The report was based on internal LinkedIn data as well as third-party ...

This year is shaping up to be a changing and challenging environment for sales. Economic uncertainty, digital transformation, supply chain disruptions, the Great Resignation, quiet-quitting, remote ...