Great Western Railway has been using Enid Blyton’s Famous Five to drive awareness and attract more consumers for the past nine years, with marketing boss Amanda Burns saying she is “lucky” the wider ...

Former Global and Virgin Media marketer Cilesta Van Doorn will serve as managing director of group brand, after joining BT in ...

Managing director Rawdon Glover claims the brand “could never have” expected the scale of response it received upon launching ...

Describing sport as a “profound way to connect”, CMO Nina Bibby believes sponsors should push boundaries and appreciate it ...

Some 85% of people who engaged with Lego’s recent F1 partnership were new to the brand, explains strategy boss Claire Miller.

Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is ...

Burger King believes “creative bravery” will help the brand navigate new ad rules for ‘less healthy’ food coming into force in October.

For the third year running, social media trumps knowledge of AI and performance marketing as the most overrated skill, data ...

As the deadline returns to decide on TikTok’s US fate, brands and analysts discuss the new social media landscape and what a ...

Working with pregnancy charity Tommy’s, Mamas & Papas “flipped the KPIs” on its app from driving sales to building community, ...

Michelle Spillane, managing director of marketing at Paddy Power, highlights the crucial role of data in shaping decisions ...

Josh Line fills the role which has been vacant since October after former CMO Tressie Lieberman left Yahoo to become ...