The aim is to set a new benchmark for transparency so advertisers can understand the value behind every impression ...

Hindustan Unilever’s Vim Floor Cleaner has transformed the entrance of Nexus Seawoods Mall into a showcase of both creativity ...

NIC Ice Creams has served up a delicious sight in Mumbai with a coordinated Out-of-Home blitz across Bandra’s prime set of ...

The creatives keep Chandrika’s iconic green-and-gold colours but give them a fresh, modern look. Images of golden coconut oil ...

Originally developed by Ad Net Zero, the GMSF provides a consistent methodology for calculating greenhouse gas emissions ...

Zepto, one of India’s leading quick commerce platforms, has rolled out a high-impact out-of-home (OOH) campaign across Kochi, ...

The campaign is executed by Greenline Glo, the Out-of-Home division of Lodestar Universal McCann.

The text on the billboard is integrated with a large, three-dimensional skewer that extends past the billboard's frame, ...

Mike Cooper, CEO of DOmedia, offers his perspective on how technology is rewriting the rules of out-of-home advertising.

Rishabh Parakh, Director of SVA Media & Consultancy, shared, “We are proud to associate with CREDAI Chhattisgarh once again.

The campaign looks like a high-fashion advertisement at first, but instead of clothes, it shows animals trapped in plastic.

Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners ...