RTVE and the BBC are to retain their Uefa Champions League rights packages in Spain and the UK, respectively, with ...

PepsiCo is likely to increase its presence in Formula 1 via a deal with the Mercedes team, SportBusiness understands.

Intuit has been announced as a ‘Founding Partner’ of Team USA and the 2028 Olympic and Paralympic Games in Los Angeles, ...

Premier League clubs have voted to introduce a new set of financial rules from next season, but there was insufficient ...

Sky Italia has renewed its rights to the Six Nations and also secured rights to the new Nations Championship, though its deal ...

Spain’s Telefónica is set to retain its exclusive Uefa club competition rights for another four seasons, from 2027-28 to 2030 ...

The ProTeam cycling outfit formerly known as Israel-Premier Tech has been taken over by sports and entertainment firm Never ...

Football sponsorship executive Chris Beadle has joined LIV Golf as vice-president of global commercial, with specific ...

Food delivery service DoorDash has turned to elite combat sports as the next in line for its growing sponsorship portfolio in ...

The English Rugby Football Union (RFU) has extended its long-time principal sponsorship deal with O2 until 2031, off the back ...

Major League Baseball has signed off on new three-year media rights agreements with ESPN, NBC and Netflix, ending a ...

The England and Wales Cricket Board has opened up a new revenue stream, signing Vitality as its first ever back-of-shirt ...