At a press event hosted at Walt Disney’s N.Y. headquarters on Tuesday, ESPN revealed several pieces of news related to its ...

Peacock will be staying in business with WWE on the event side as part of a new multiyear deal that will see four “Saturday ...

With three weeks left in the WNBA season and an attendance record already assured, the league is eyeing a total attendance of ...

There are potentially radical changes on the horizon for the PGA Tour, as a new committee will be charged with reimagining ...

For the weekend, NBC averaged 3.0 million viewers, which was a 41% increase from 2024. The tournament also had strong ...

ESPN’s years-long march towards a direct-to-consumer subscription service is about to culminate -- here's what subscribers ...

CNBC will begin airing “The Fencing Show” in partnership with USA Fencing starting in October, giving the national governing ...

The August 20 edition of the SBJ Marketing newsletter reports on the Philadelphia Eagles seeing an almost 10% increase in ...

Steph Curry is set to advise Google on its Google Health/Fitbit products as part of a new, long-term partnership deal.

The August 20 edition of the SBJ Tech newsletter reports on Sidearm Sports' integration with Nota for AI optimization of content creation, learnings from the San Antonio Spurs' AI demo day and ...

Ten Democratic members of the U.S. House of Representatives have asked the NCAA if and how it plans to protect the interests of female athletes as the largest portion of NIL and revenue-sharing ...

During his first year on the job, Univ. of Houston AD Eddie Nuñez has “focused on the bottom line, specifically how to generate revenue for an athletic department that has one of the smallest budgets ...