As if marketing to humans wasn’t hard enough… now, you’re marketing to machines. What does the agentic era mean for marketers ...

From Cadbury launching goo sachets to Birds Eye finally revealing what happens to waffle holes, here are the gags that really ...

Fool’s Day is the one day of the year marketers can have some fun on the job, or can they? Paddy Gilmore outlines the key to ...

You can't say I just do the advertising bit.” The chief product and marketing officer for the UK’s largest energy supplier ...

We’re still in the early days of AI adoption and promises abound of how it will revolutionize PR. Raquel P of Propellernet ...

Rejecting the notion that design is ‘dead,’ Pentagram partner Natasha Jen says that it has instead fallen victim to a ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...

Creators are finding that the copyright laws that protect their work do not stand up well to AI models. In this guide, we ...

Retail, it turns out, is not dying. It’s evolving – fast. In fact, the theme’s show suggested we are on the brink of the ...

Santa Ynez Studios’ Jeremy Woodlee asks readers to imagine a world where the buyer, not the middleman, has the smarter tools.

The surreal work from ad agency 72andSunny is for trading and investment platform E-Trade and riffs on the idea of something familiar being able to shock you.