Starbucks is laying off over 1,000 workers and axing over a dozen menu items—including frappuccinos that baristas are sick and tired of making
We believe it’s a necessary change to position Starbucks for future success—and to ensure we deliver for our green ap ...
PSA: 13 Starbucks Drinks Are Disappearing Next Month
Starbucks has announced its first wave of menu changes and the Iced Matcha Lemonade, Espresso Frappuccino, and more beverages ...
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Starbucks laying off 1,100 workers and cutting drinks from its menu
Starbucks is laying off 1,100 workers, CEO Brian Niccol said in a companywide message that was made public Monday. The coffee chain is taking the action under its "Back to Starbucks" ...
Starbucks hoped mobile orders and the drive-thru would save its business. New CEO Brian Niccol says that was a mistake
Starbucks’ “mosh pit” problem at the barista counter has been a priority for new CEO Brian Niccol to fix quickly. He said the ...
Wake Up And Smell The Coffee: Starbucks Appears As A Re-Heated Beverage
Starbucks faces challenges with job cuts, high valuations, and shifting consumer trends. Learn why I think that SBUX stock ...
Will Starbucks’s Turnaround Be Successful? It All Comes Down to 1 Sentence
Before we dig into how Starbucks’s turnaround efforts are going, allow me a moment’s stroll down memory lane. I promise it’s ...
Starbucks Has More Than Business Problems To Fix: It’s Lost Customer Goodwill
Starbucks is losing as a place where people want to go for coffee. It's lost customer goodwill and it needs more than a ...
Smaller Menus, Better Vibes: How Starbucks’s CEO Is Shaking Up the Brand
In an interview with The Wall Street Journal, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost ...