A study finds Google’s AI Mode delivers different URL results 91% of the time for the same query, highlighting volatility in ...

Even in AI-driven search, clean URLs support better SEO. Explore how structure, keywords, and canonicalization influence ...

Google has updated its URL structure best practices SEO documentation to add new examples, while also making significant ...

Plenty of people use these for all kinds of things, but why use a publicly-hosted URL shortener when you can host your own instead? Here's the thing with URL shorteners: they collect a lot of data, ...

Google Discover appears to be working on a toggle that would let you disable automatic link shortening when sharing.

A Gen X member of my team (who has Gen Z kids) likes to say, “IRL is the new URL” (which I love) — but it’s probably more like “IRL meets URL” or “IRL leads to URL and vice versa ...