The museum sits next to the original home of LEGO's founder, Ole Kirk Kristiansen — a reminder of the toy giant's humble ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Darth Maul and Chewbacca are joining Hasbro’s Star Wars Action FX collection at $16.99 each. The 6-inch Darth Maul action ...

LEGO just took a massive step forward with innovation, and it feels like one of those moments fans will be talking about for ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

Lego Star Wars SMART Play: Darth Vader’s TIE Fighter: This set contains 473 pieces to build the TIE Fighter, an outpost, and ...

To make this possible, the LEGO SMART Brick is powered by a 4.1mm custom-made mixed-signal ASIC chip that measures smaller ...

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...