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Lexus’ December to Remember campaign is celebrating its 26th anniversary and it’s become so ingrained in the American psyche, the ads were mocked in a wildly popular SNL skit five years ago. While ...

iSpot, the cross-platform video ad measurement company, has announced it will now support search signals as an option in its business attribution solutions suite through a newly formed partnership ...

Lexus' unique concept vehicles are making a big splash at the annual Japan Mobility Show. Its van concept has six wheels, a massive cabin, and may be coming to the brand's portfolio sooner than we ...

Lexus is leading the sales charge for luxury vehicles. This Lexus model is checking several boxes for thousands of American car buyers. The luxury SUV vehicle segment offers spacious vehicles that ...

NFL RedZone will no longer be “seven hours of commercial free football.” Going into the 2025 NFL season, and following the sale of RedZone to Disney/ESPN, the show is going through a slight transition ...

The U.S. Joint Industry Committee (JIC) has completed its mid-term audit of Comscore, iSpot and VideoAmp, reaffirming the certification and currency-grade readiness of all these firms, per a press ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...

It’s a data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, “creating highly immersive products that enrich fan experiences for the entire ...

Lacrosse and Lexus are building a winning team. The Japanese luxury car brand is the official automotive partner of the Premier Lacrosse League, whose seventh season opens Friday, and the PLL’s first ...

Automotive national TV spending and ad impressions both took serious hit in April. Estimated national TV spending was $160.3 million in April, down 23.9% year over year compared to $210.6 million in ...

When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...