Bezel settings, like the one featured in Taylor Swift’s engagement ring, “feel elegant and intentional,” one designer said. “There’s no noise.” By Sara Radin In 2023, Lisa Warren, a freelance ...

The Seiko SKX007 is one of those watches that almost everyone who collects mechanical watches has owned. It wasn’t the first Seiko diver, or the most advanced, but it became the definitive one – the ...

Watches aren’t just about telling time; they can also tell a story or time your espresso. From Seiko’s luminous collab with Bamford to Brew’s coffee-timer watch, these new releases are bold, fun, and ...

Pepsi and Seiko have collaborated on two limited-edition watches The two models are inspired by the brand’s ’90s and modern logos Both watches are highly limited, with just 7,000 units of each ...

Vice Adm. Seiko Okano has officially taken on the role of principal military deputy, assistant secretary of the Navy for research, development and acquisition (ASN RDA). Prior to this appointment, she ...

Seiko has finally made it official. While watch fans have been calling red-and-blue bezels “Pepsi” models for decades – largely thanks to the iconic Rolex GMT-Master – this is the first time the ...

Style doesn't have to be expensive. If you've gone to great lengths to save some cash–especially in this economy–but still look great in quality jeans, coats, and sneakers, surely you can apply this ...

While it’s easy to think only Swiss-made watches are high quality, Seiko is undeniably one of the best watchmakers today. Innovation and boundary-pushing are in its DNA, while its current catalogue ...

Since the SKX dive watch was revived in 2019 to spearhead a 5 Sports collection overhaul, it has been Seiko’s most popular watch. It has served as the foundation for 5 Sports’s expansive growth and ...

For 2025, Seiko is relaunching its Vanac series. The OG models dropped in the ’70s, and its angular case design is inspired by Tokyo. Naturally, a very cool city births a very cool watch (cool case, ...