The Big 3, a three-on-three basketball league co-founded by rapper Ice Cube, will play games at Heritage Bank Center in ...

BIG3 granted Detroit a franchise, and the city is ready. The Amplifiers will make its debut Sunday, July 20, at Little ...

Sure, his name is Ice Cube but, when it comes to his career, the man is on fire! From music to film and other business<a ...

The Ice Cube-helmed 3-on-3 basketball league, BIG3 will rely on STARTER to create uniforms, gear, and warmups for the teams ...

Today, the BIG3 announced that VICE Sports, the recently launched sports vertical from VICE Media, has joined the league as a ...

The BIG3 basketball league, founded by Ice Cube, kicks off its 2025 season on July 20 at Little Caesars Arena in Detroit. The ...

Big3 league co-founder Ice Cube says he'll be coming to Detroit this July for the premiere game of the three-on-three ...

The event — which led to Gilbert Arenas and Javaris Crittenton's suspensions — inspired an episode of Netflix's 'Untold' ...

Ex-Laker Dwight Howard signs with the L.A. Riot, part of Ice Cube’s BIG3 three-on-three league. Howard will be inducted into ...

Amplifiers coach George Gervin talks with us about the upcoming league and the excitement of having three-on-three basketball ...

LOS ANGELES, April 29, 2025 /PRNewswire/ -- Today, the BIG3 announced that VICE Sports, the recently launched sports vertical from VICE Media, has joined the league as a new media partner and will ...

Iconic Sportswear Company to Become League's Official On-Court Uniforms and Apparel Partner Creating All-New League Merchandise LOS ANGELES, April 24, 2025 /PRNewswire/ -- Today, the BIG3 ...