At the keynote, Apple will announce the release date for the iPhones, Apple Watches and other products it unveils (almost certainly Friday, Sept. 19), but also the date for pre-orders (expected to be Friday, Sept. 12) and when the new software, iOS 26 will go on general release — thought to be on Monday, Sept. 15.

Apple has officially announced the release date of the highly anticipated iPhone 17 series at the “Awe dropping” event.“Awe dropping” event is scheduled on September 9, 2025, at the Steve Jobs Theatre in Cupertino,

Apple is gearing up for its major event, anticipated to unveil the iPhone 17 lineup, including a potential iPhone 17 Air. The keynote is expected on September 9th, with pre-orders starting September 12th.