Imagine cruising down the highway, your eyes fixed on the road ahead. Suddenly, a flash of colour catches your eye – a sleek, stylised emblem adorning the vehicles around you. These aren't just random ...

These top 10 oil and gas logos have proven their mettle, captivating audiences and cementing their place in the annals of branding history. Many people wonder why branding is so important in the oil ...

This guide breaks down the Aaker Brand Equity Model into five practical pillars, showing you how to stop decorating a hobby and start building a real, defensible brand. If you’re a business owner and ...

Establishing a strong, recognisable brand is crucial for any business looking to stand out in a crowded marketplace. But with so many potential tools and strategies, where should you start? This ...

In this comprehensive guide, we analyse the critical ecommerce trends set to define the future of online shopping. Learn more here on the blog! Online shopping has radically disrupted retail, ...

I know it's hard to stay on top of your work and personal life; so many things are going on, and only so many hours are in the day. It is easy to feel scattered, trying to juggle it all. However, ...

Everyone loves the story of the $35 Nike logo. It’s a fantastic bit of trivia for a pub quiz. It’s also a dangerous lie for your business. That story, repeated in countless blog posts and business ...

Is pursuing a graphic design career a smart move in 2026, or a ticket to a dead-end job? This is the unfiltered truth. We break down the real impact of AI, why being a "specialist" is the only option, ...

Environmental graphic design (EGD) is the art and science that aims at developing visual communication in the surrounding built environment. Ever walk into a space and instantly feel at home? Or maybe ...

Real branding lessons are found in military logos. A senior designer breaks down the top 10 (USMC, SAS, SEALs) and explains how to apply their function, authority, and legacy principles to your small ...

Discover the story and symbolism of the Hyundai logo, from its humble beginnings to global recognition. Learn what the stylised 'H' represents. Ah, that distinctive slanted ‘H’. We’ve all seen it ...

The Manchester United logo has a broad reach outside of football. It is an emblem of culture; individuals not interested in sports can identify it. Manchester United has had an extraordinary journey ...