Amazon’s sudden Google Shopping exit cut costs but slashed returns, revealing why cheaper clicks don’t always mean profitable ...

From comparison pages to use case hubs, see which content types are driving AI search visibility and how to optimize them for ...

Search campaigns will soon drop manual language settings, leaving AI to automatically detect and target user languages.

Learn what Google’s AI is prioritizing, what consumers really care about—and how smart agencies are turning reviews into ...

Creators and brands will need to be more strategic in choosing hashtags, as TikTok shifts focus to relevance over volume.

LLMs highlight reviews and sentiment. Brands and businesses must control their reputations to shine in AI-powered search ...

Boost your chances of being cited in AI answers with these four technical SEO tactics that power visibility in generative search.

Forget the abbreviation. Your job is still to earn presence and trust in conversational engine results, then make sure that ...

Google’s iOS App campaign upgrades help advertisers reach more users, bid more efficiently, and measure results without ...

The new toggle reveals exactly how PMax budgets are split across channels, unlocking scaling opportunities for advertisers.

A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance.

A new Google help page spells out the formats, policies, and clearance requirements advertisers must meet to run campaigns on ...