The DOJ’s proposed Google breakup targets Search, Chrome, and ads to boost competition. Here's everything you need to know.

Google’s AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, ...

ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in ...

Judge rules that Google 'willfully engaged in anticompetitive acts' and 'substantially harmed' users and publishers.

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and ...

Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across ...

Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com.

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve ...

New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library ...

Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.

TikTok launched two new ad placement controls – Video Exclusion List and Profile Feed Exclusion List – giving brands more ...

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.