AdSwerve recently developed a custom bidding script to help Betterment generate more conversions from its leads.

Netflix dropped two sets of numbers this week: its 2025 full-year earnings and a revised offer for Warner Bros. Discovery.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Retailers are looking for ways to make certain products feel premium in order to attract a higher-earning audience while also ...

Gamera raised $1.6 million to promote its service that combines data about a site's ad experience with data about how its ads ...

A jury awarded $18.3 million to ad measurement firm iSpot to resolve its lawsuit against EDO, a measurement company ...

A jury in California awarded $18.3 million to video measurement firm iSpot to resolve its lawsuit against EDO, a measurement ...

Open AI finally gets ads; YouTube gets its own BBC shows; and marketers get used to grading their own homework.

Former Texas privacy enforcer Tyler Bridegan breaks down how regulators decide which companies to target – and how to stay ...

The year ahead in commerce, with insights from the NRF Big Show conference, where retailers congregate every January. Plus, ...

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s ...

Traffic is down, but publisher content still drives sales. Partnerize's attribution model lets publishers measure performance ...