Customer segmentation is no longer static. AI is making it faster, sharper and more human by turning real-time data into real ...

Real-Time Journey Orchestration: AI will increasingly automate journey optimization, adjusting experiences in milliseconds ...

Close the loop with care. Deborah Bearden trains associates to respond meaningfully to customer feedback—no generic templates ...

Loyalty is nice—but advocacy fuels conversions, trust and sustainable expansion. Here's how to activate your biggest fans.

Salesforce is launching Agentforce for Consumer Goods, a new library of pre-built agent skills and actions that equips ...

AI’s branding risk. AI-generated content can weaken brand identity over time and create inconsistencies that confuse customers and erode trust. Defining AI’s role. Without clear guidelines, AI ...

Automatic account tracking, faster setup, and AI-powered insights for later-stage engagements help sales teams sell smarter and win faster The latest feature upgrades, which expand upon the ...

Once Every 144 Years? No Problem. Always Room for Marketing ...

US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...

The fund represents CallRail’s commitment to investing in its Agency Partner Program participants ATLANTA--(BUSINESS WIRE)--CallRail, the lead engagement platform, today announced the launch of their ...

Product and software veteran joins as Contentful expands AI and personalization capabilities and newly unveiled DXP vision DENVER & BERLIN--(BUSINESS WIRE)--Contentful, a leading content platform ...