Adopting the mindset of a futurist could open marketers up to greater opportunities and keep them on the cutting edge of culture.

For the third year running, social media trumps knowledge of AI and performance marketing as the most overrated skill, data ...

Working with pregnancy charity Tommy’s, Mamas & Papas “flipped the KPIs” on its app from driving sales to building community, ...

Michelle Spillane, managing director of marketing at Paddy Power, highlights the crucial role of data in shaping decisions ...

Josh Line fills the role which has been vacant since October after former CMO Tressie Lieberman left Yahoo to become ...

I’m not a fan of hyperbole, but I think it’s pretty fair to say that in 2025, masculinity is at a cultural crossroads in the ...

As Co-op launches a new first-party data solution, its top marketer discusses one year of the retail media business and how ...

As it celebrates its 165th birthday, Tag Heuer is overhauling its marketing to focus on brand over specific models to provide ...

In an address to industry leaders and IPA members today (31 March), new IPA president Karen Martin highlighted key challenges facing the ad industry, including short-term thinking, over-reliance on AI ...

Unsurprisingly, considering the importance of video on social platforms, more than half of brands (57%) are increasing their ...

Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

Upon joining A&K Travel Group in 2023, CMO Peter Chipchase felt the travel firm’s branding “wasn’t doing justice” to its ...