What was the biggest marketing story of last year? The thing that got the industry talking more than any other? The brand ...

Global head of advertising business marketing Bridget Evans discusses B2B and B2C synergies and the route to securing ...

Almost two-thirds of 2025 Career & Salary Survey respondents - and nearly three quarters of CMOs - believe marketing strategy is undervalued.

Coca-Cola used AI to recreate its famous ‘Holidays are Coming’ ad at a tenth of what it would have cost it otherwise.

Managing director Rawdon Glover claims the brand “could never have” expected the scale of response it received upon launching ...

Dishoom is known for two things: fabulous food and its matka game of chance. More than a mere PR trick, this offer is ...

Nokia has very high awareness but customers are no longer familiar with what the brand does after shifting its focus from B2C ...

In the latest episode, we explore the rate of restructures, ask what’s in a name when it comes to WHSmith and explore the ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Burger King believes “creative bravery” will help the brand navigate new ad rules for ‘less healthy’ food coming into force ...

Some 85% of people who engaged with Lego’s recent F1 partnership were new to the brand, explains strategy boss Claire Miller.

Describing sport as a “profound way to connect”, CMO Nina Bibby believes sponsors should push boundaries and appreciate it ...