Celebrity endorsement can be a costly business – and it might not deliver. Owen Laverty of Ear to the Ground explains changes ...

From Honda’s emoji license plates to Aldi’s budget airline launch, here are some of the best brand April Fools from the ...

You can't say I just do the advertising bit.” The chief product and marketing officer for the UK’s largest energy supplier ...

AI has changed everything. Though the ad industry has often been breathlessly excited, there’ve been gripes along the way, ...

From Cadbury launching goo sachets to Birds Eye finally revealing what happens to waffle holes, here are the gags that really ...

Ford is in a decent position to weather tariffs. It manufactures 80% of its US-sold vehicles in the US. General Motors, ...

While many brands have successfully leveraged April Fools’ Day for marketing, some pranks have misfired, leading to public ...

Kicking off our AI For Drummies Buyer’s Guide, our no-bull Q&A answers five of the biggest questions about AI, explaining ...

As if marketing to humans wasn’t hard enough… now, you’re marketing to machines. What does the agentic era mean for marketers ...

The consumer tech brand appears to be making a statement of intent by hiring ex-PepsiCo chief design officer Mauro Porcini ...

Fool’s Day is the one day of the year marketers can have some fun on the job, or can they? Paddy Gilmore outlines the key to ...

Ben da Costa, co-founder of Oat Cult, should be despondent. His latest ad campaign performed woefully on System1’s ad ranking ...