Elon Musk is taking steps to expand his autonomous ride-hailing service to the Bay Area, according to a Business Insider report.

Trying to shift the narrative from the Austin company’s plummeting sales, CEO Elon Musk is putting more focus on autonomy and robotics.

Tesla is preparing to launch its robotaxi service in San Francisco as soon as this weekend, Business Insider reported on Friday, citing an internal staff memo. Tesla said its timeline for the launch had been moved up and the service could launch as soon as Friday,

Tesla has said it will build cheaper cars and win approval for its self-driving software in Europe this year after seeing sales fall at the sharpest rate in at least a decade. Elon Musk's electric car firm told investors it had started "first builds of a more affordable model in June" while posting a slump in car deliveries and shrinking profits.

For nearly a decade, it has been the holy grail for Tesla fans and the key to its mainstream future: a truly affordable electric car for the masses. After years of promises, delays, and speculation, the company confirmed on Wednesday that the long-awaited cheaper Tesla is finally moving from myth to reality.

Elon Musk finally admitted that Tesla’s long-promised, more affordable EV is just a stripped-down Model Y. Unsurprisingly, Verge readers had some thoughts. In an earnings call Wednesday, Tesla CEO Elon Musk “let the cat out of the bag”: The new,