Everybody says, “you just need a strategy.” Cool… but what does that actually mean? 🤔 Here’s the breakdown 👇 📌 Know your audience – Who are you really talking to? Not “everyone.” Be specific. The clearer you are, the easier it is to create content that clicks. 📌 Know your offer – What are you selling, and how does it solve a real problem? If you’re posting without knowing what your end goal is, you’re just creating noise. 📌 Know your pathway – What steps move someone from just watching your