The president of Kraft Heinz in Brazil talks about adapting products to the Brazilian palate.
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YouTubeUOL
The president of Kraft Heinz in Brazil talks about adapting products to the Brazilian palate.
O UOL Líderes recebe Ariel Grunkraut, presidente da Kraft Heinz Brasil. O executivo revela as estratégias da empresa para dobrar organicamente sua receita no país até 2030 e explica como funciona a operação 100% verticalizada da marca, controlando tudo, desde o plantio das sementes até a chegada do produto à mesa. A conversa também ...
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