LL Cool J once snuck a FUBU promo into a Gap ad — and FUBU sales skyrocketed | NowThis Money
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In 1997, LL Cool J famously appeared in a GAP commercial wearing a FUBU cap, subtly promoting the rising streetwear brand while rapping a verse that cleverly mentioned "For Us, By Us"—FUBU's slogan. GAP, unaware of the hidden endorsement, inadvertently gave FUBU a massive platform by airing the commercial nationwide. This exposure helped propel FUBU into mainstream fashion, catapulting it from a niche urban brand to an iconic symbol of 90s hip-hop culture and success. The moment became a pivotal
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