Apple's 'Crush' iPad ad sparks backlash from creatives
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Apple faces backlash for 'destructive' iPad ad featuring mac…
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NBC NewsMarlene Lenthang
Apple’s new ad, “Crush!,” has literally crushed creativity to highlight the iPad Pro’s sleekness. Apple’s latest iPad commercial is sparking controversy, featuring a giant hydraulic press crushing various creative tools, like musical instruments, paints, and cameras, to showcase the new iPad Pro’s slim design. Set to the tune of Sonny & Cher’s “All I Ever Need Is You,” the ad has faced backlash on social media. Critics label it “tone-deaf,” accusing it of disregarding the creative process. “The
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Apple’s new ad, “Crush!,” has literally crushed creativity to highl…
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Technology crushing human creativity? Apple's new iPad ad has struck a nerve online
Technology crushing human creativity? Apple's new iPad ad ha…
May 9, 2024
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