New book 'Dirtbag Billionaire' tells story of Patagonia's unconventional founder
PBSJohn Yang,Kaisha Young,Andrew Corkery
New book 'Dirtbag Billionaire' tells story of Patagonia's unconventional founder
Surveys consistently rank Patagonia as one of the most reputable brands in America, not just for its outdoor gear, but also for being good environmental stewards. The story of both the company and its iconoclastic founder is told in a new book, “Dirtbag Billionaire: How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away ...
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