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Woke branding backfires — again: Companies losing billions | Reporter Roundtable

Lydia Moynihan and Charlie Gasparino dive into woke branding, cultural tokenism, and corporate backpedaling. From Cracker Barrel’s Uncle Herschel U-turn to Southwest Airlines' seat-size saga, they dissect how image consultants and ESG boards may be steering companies straight into backlash territory. Don’t expect sanitized spin—this is ...

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