Aware Super: Doing well for you, doing good for all. In 2021, Aware Super, formerly First State Super, launched its first integrated brand campaign to spotlight the powerful impact of its members—nurses, doctors, paramedics, firefighters, teachers, and police officers—on their communities. Created by The Works, this campaign breaks away from typical superannuation ads by celebrating these everyday heroes. The goal? To introduce the new Aware Super name and show how its members make a difference